📱💥 Navigating what’s hot without losing what matters.
🔥 What’s Trending Might Not Be What’s Best
If you’ve opened TikTok today, chances are you’ve seen at least one of these:
- 🎶 A trending sound turned into 200 variations
- 💃 A dance challenge making the rounds
- 🧠 A “hack” that promises instant growth
- 🪄 A creator saying, “TikTok is pushing longer videos right now—use this format!”
And hey—it’s fun to watch, fun to try, and yes, some of these strategies really do work.
But here’s the truth: chasing every trend without strategy is like building your content on quicksand. It might get seen—but it might not stick.
🎯 Trendy ≠ Strategic
Let’s break this down:
🔸 Using trending audio
✅ Good: You’re a book creator, and the sound fits a funny “#BookTok problem” you dramatize.
❌ Not great: You’re a fitness coach, but you shoehorn a sound just to be on-trend—it confuses your audience.
🔸 Stitching viral posts
✅ Good: You react to a trending cooking fail and give legit culinary advice (while keeping it entertaining).
❌ Not great: You stitch a drama video just to say “wow,” and it doesn’t connect with your niche.
🔸 Posting 3x a day with no focus
✅ Consistency = good, but if the content varies wildly in voice or purpose, it can actually hurt trust with followers.
👉 The key? Match what’s trending with what you’re trying to do.
🧪 Experiment, But With Intention
Trends are like spices—you can sprinkle them into your content to give it flavor, but they’re not the whole dish.
💡 Before jumping into a trend or “hack,” ask yourself:
- Does this reflect my brand voice?
- Would my audience understand this?
- Will this bring in the kind of followers I want to keep?
Example:
Let’s say you’re a ceramic artist. A trending “storytime + process video” format shows up.
👉 You adapt it: telling the story of your worst kiln mishap while shaping a new mug on camera.
✅ Result: The trend format works for you—not against you. You gain visibility and connection.
🧱 Stay Focused on What Matters
Trends come and go. Here’s what sticks:
- Your 🎯 goals — Why are you creating content? Selling? Building community? Teaching?
- Your 🌈 brand identity — How you show up. Your voice, your tone, your values.
- Your 🫶 audience — The real humans who’ve already hit follow. Don’t confuse or lose them for a moment of hype.
That means:
- Don’t post things you wouldn’t want a new viewer to associate with your brand.
- Don’t jump on every sound just because “everyone else is doing it.”
- Don’t stop what’s working just because something else is shiny.
💬 Real Talk
You can grow on TikTok by following every trend.
But you grow best—and sustainably—by learning which trends enhance your content, not distract from it.
So go ahead:
👀 Explore what’s trending.
🎭 Play with formats.
📈 Try a growth hack or two.
But always, always ask: Is this still me?
🧠 TL;DR Takeaways:
✔️ Use trends as tools, not crutches.
✔️ Test new formats—but stay on-brand.
✔️ Know your goals, and let them guide your experiments.
✔️ Keep your current audience in mind—don’t leave them behind chasing viral moments.
👋 Want more help navigating TikTok growth with integrity?
🎧 Catch the full Andicanhelp Live episode where I break it all down.
📲 Follow me on TikTok and drop a comment on what trend actually helped you grow!