Category: Productivity

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📱B2B Meets TikTok: How Social Commerce Is Evolving for Business Buyers

 When we think of TikTok and social commerce, we usually picture beauty brands, Gen Z influencers, and impulse buys—not enterprise software or B2B consulting. But in 2025, the lines are blurring.

This post breaks down how social commerce is evolving in the B2B world—and why platforms like TikTok might be more viable for reaching decision-makers than you think.

🧠 What Is B2B Social Commerce?

In B2C, social commerce = in-platform purchases.

In B2B, it’s more about discovery and influence—using social platforms to educate, inspire, and nudge a buyer toward action. It includes:

  • Thought leadership on TikTok and Reels
  • Lead generation via short-form videos
  • Driving webinar signups or demo requests
  • Recruiting through employer branding

📱 Are B2B Buyers Really on TikTok?

Yes. And not only are they there—they’re engaged.
60%+ of business buyers are under 40. They scroll TikTok. They research vendors via social content. And they form impressions fast.

B2B brands like Notion and Zapier are already on TikTok. They educate, they entertain, and they drive real engagement.

đź’ˇ B2B Use Cases for TikTok and Reels

  • SaaS Walkthroughs
  • Consulting Skits or POVs
  • Pain Point Humor
  • Demo Highlights or Event Promos
  • Customer Storytelling
  • Recruiting for Agencies & Startups

🎯 Content That Works

  • Day-in-the-life content
  • “If you work in [industry], you’ll get this…” humor
  • Myth-busting or tips
  • Quick tutorials or breakdowns
  • Founder or subject matter expert Q&A videos

âś… Best Practices

  • Keep it native—no stiff, overly produced videos
  • Use captions and sound
  • Hook viewers in 2 seconds or less
  • Build community through comments and DMs
  • Track performance and iterate

đź“Ś Final Thought

You’re not selling a $10 product—you’re starting a long-term conversation. TikTok is just one channel, but for many B2B brands, it’s an untapped goldmine.

Ready to test your first B2B TikTok?

Want more?

Join the discussion on Discord here!

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From Chaos to Clarity: Smart Daily Planning for Busy Professionals

paper to do list on a desk

by Andi Miles

Feeling Overwhelmed at Work? Here’s How to Take Back Control of Your Day

If your workload feels like it’s piling up and you’re not sure where to start, you’re not alone. Many professionals struggle with how to make the most of their time. The good news? A little planning, prioritization, and flexibility can turn a chaotic workday into a productive one.

Start With a Daily Game Plan

Take 10–30 minutes at the beginning of your day to get organized. Ask yourself:

  • What absolutely needs to be completed today?
  • What would be great to finish, but isn’t urgent?
  • What’s due later this week?
  • What can I do now to set up success for next week?

For each task, define what “done” looks like. A clearly defined outcome helps you stay focused and gives you a natural stopping point.

Budget Your Time Realistically

Don’t try to cram 10 hours of work into 8. It doesn’t add up—and you’ll end up making mistakes or redoing work later. Instead, build a buffer. If your job requires being responsive or reacting to unexpected issues, plan for it. Leave room in your schedule so you’re not constantly behind.

Prioritize With Purpose

Not all tasks are equal. Here’s a simple order of operations:

  1. Critical tasks – These keep your core responsibilities on track.
  2. Efficiency boosters – Work that saves time or effort now and in the future.
  3. Weekly executables – Tasks with upcoming deadlines or team dependencies.
  4. Delegation opportunities – Offload work that can be done more efficiently by others or that frees you up for higher-impact work.

Know What Not to Do

Some tasks may not need your attention at all—especially if higher-priority work eliminates the need for them. Be intentional about what you don’t do. That’s part of smart prioritization.

Wrap Your Day with Confidence

Work through your list from highest to lowest priority. When you’ve completed what needs to get done, you’re done. Don’t fall into the trap of endless busywork.

By setting clear goals, working with intention, and giving yourself flexibility, you can make each day more productive—and less stressful. You’re not just checking boxes; you’re proactively solving problems and making space to do your best work.