All Blog Posts

In today’s digital landscape, many business owners are asking themselves: “Do I really need a website? I’ve got Facebook, TikTok, and other social media platforms. Isn’t that enough?” The short answer is no – and here’s why your website is more important than ever, especially as we enter the age of AI-powered search. Your Website: …

Continue reading “Why Your Business Website Still Matters in the Age of AI”

In boardrooms across the globe, executives often speak of digital transformation as if it were a mountain to climb. “Once we reach the summit,” they seem to believe, “we’ll have conquered digital transformation and can move on to the next challenge.” This mindset isn’t just wrong—it’s dangerous for any business hoping to thrive in today’s …

Continue reading “Digital Transformation Isn’t a Destination—It’s a Journey That Never Ends”

The conventional wisdom in ecommerce growth has long favored agencies. They offer The debate between hiring dedicated in-house experts versus working with agencies has dominated ecommerce strategy discussions for years. But framing this as an either/or decision misses the real strategic opportunity. The right choice depends entirely on where your brand sits in its growth …

Continue reading “Dedicated Expert vs Agency: A Strategic Framework for Ecommerce Growth Decisions”

by Andi Miles · Host of Andicanhelp Live We’ve all done it. You’re scrolling through TikTok or Instagram, see a super cute product in a Reel or a shopping live, and before you know it, you’ve hit “buy now” without even thinking twice. Social media has become the new mall.But with that convenience comes a …

Continue reading “🛍️ Shop Smart, Shop Safe: Avoiding Scams in the Age of Social Commerce”

From point A to point B. Make the line go up. Make the shareholders happy. Simple, right? Here’s the problem: shareholders are greedy. Not in a cartoon-villain kind of way. Greedy by design. Corporations are built—on paper and in principle—to serve the shareholder first. That’s not opinion, it’s legal fact. It’s in the boilerplate of …

Continue reading “Value Is the Point. Revenue Is the Outcome.”

If you’re a small or growing Twitch streamer, this could be the moment you’ve been waiting for. Twitch recently lowered the follower requirement to become an Affiliate, making it significantly easier to unlock monetization tools and start turning your passion into income. Whether you’re streaming cozy games for a tight-knit community or just starting to …

Continue reading “🎮 Twitch Just Lowered the Affiliate Follower Requirement — Here’s What That Means for Small Streamers”

📱💥 Navigating what’s hot without losing what matters. 🔥 What’s Trending Might Not Be What’s Best If you’ve opened TikTok today, chances are you’ve seen at least one of these: And hey—it’s fun to watch, fun to try, and yes, some of these strategies really do work.But here’s the truth: chasing every trend without strategy …

Continue reading “✨ TikTok Trends & Growth Hacks: Should You Try Them?”

🎮 You’ve got inside jokes. You’ve got an audience. Now let’s turn that into merch that sells. Whether you stream to 50 people or 5,000, launching a merch line can be a smart way to build community and earn income. But let’s be real: most streamers either go too big, too soon—or get stuck in …

Continue reading “🎮 From Stream to Shop: How to Build and Launch Your Gaming Merch Brand”

 If you’re streaming your favorite games and building a loyal community but not seeing much income yet—this post is for you. Even small and mid-size streamers can start generating meaningful revenue with the right mix of engagement tactics, affiliate marketing, and merchandising. Here’s a breakdown of the strategies we can use to reach and retain …

Continue reading “🎮 Level Up Your Streaming Income: Smarter Engagement, Affiliates & Merch for Game Streamers”

 If you’re still optimizing your website for Google’s 2015 algorithms, it’s time for a reset. Today’s search landscape is shaped by large language models (LLMs) and generative AI, which don’t just index pages—they understand context, synthesize answers, and summarize sources. Whether your customers are searching on Google SGE, Perplexity, or ChatGPT, your site’s ability to …

Continue reading “🧠 Is Your Website AI-Ready? 5 Ways to Optimize for Generative Search and LLMs”

 When we think of TikTok and social commerce, we usually picture beauty brands, Gen Z influencers, and impulse buys—not enterprise software or B2B consulting. But in 2025, the lines are blurring. This post breaks down how social commerce is evolving in the B2B world—and why platforms like TikTok might be more viable for reaching decision-makers …

Continue reading “📱B2B Meets TikTok: How Social Commerce Is Evolving for Business Buyers”

 Affiliate marketing has become one of the most accessible income streams for microinfluencers—but too often, creators are leaving money on the table. In the latest episode of Andicanhelp Live, I break down actionable strategies that help you turn affiliate links into actual sales, even if you have under 10K followers. If you’re looking to boost …

Continue reading “🎯From Follower to Buyer: Boosting Your Affiliate Conversions as a Microinfluencer”

From TikTok to impulse buys, here’s how social platforms are collapsing the funnel and reshaping the way we shop. Remember when online shopping started with a Google search? Yeah—those days are fading fast. Today, commerce is driven by discovery, not intent. You scroll. You see it. You want it. That’s the new buyer’s journey. What …

Continue reading “🛍️ The Rise of Discovery-Driven Commerce: Why Search Might Not Matter Anymore”

#TikTokMadeMeBuyIt has over 80 billion views. Not a trend. Not a fluke. A fundamental shift in how we discover, trust, and buy. In this week’s episode of Andicanhelp Live, I’m digging into something that’s been unfolding quietly but rapidly:👉 The death of the traditional ecommerce funnel—and the rise of social-first, content-driven buying. Here’s what’s changing …

Continue reading “🌀 The Funnel Is Dead: How TikTok and Social Commerce Are Rewriting the Buyer’s Journey”

Why your Instagram feed knows you better than your best friend—and what that means for small brands and creators. It’s a cloudy Wednesday morning. You’re sipping coffee, your dog is curled up beside you, and without even thinking, you open Instagram. A pair of sneakers shows up—yep, the exact ones you thought about buying yesterday. …

Continue reading “🎙️ Behind Buy-It-Now: How AI Quietly Shapes the Way We Shop”

Remember loyalty cards? “Buy 10, get 1 free.”Or the familiar, “Sign up for 10% off your first order”? That model of brand loyalty—transactional, incentive-based, and rooted in repetition—once ruled ecommerce. But today, it’s losing its grip. In our latest podcast episode, “Community in Ecommerce — Is Brand Loyalty Dead or Just Evolving?”, we explore why …

Continue reading “🛍️ New Voices to Follow: Is Brand Loyalty Dead — or Just Evolving?”

Hey there! I’m Andi, and I’m beyond excited to announce the launch of my brand-new podcast: Andicanhelp Live. If you’re curious about the digital forces reshaping how we shop, share, and build communities online — this is the show for you. ✨ Why Andicanhelp Live? After years of working in ecommerce — running my own …

Continue reading “🎙️ Welcome to Andicanhelp Live — Your New Favorite Spot for Digital Trends & Ecommerce Insights”

What is a brand? Simple steps anyone can take in order to define and communicate their next great business idea.

How do we make sure we make the most of our time at work? The answer can be as simple as planning, prioritizing and allowing for the flexibility to get things done as they need to be done.