If you’re still optimizing your website for Google’s 2015 algorithms, it’s time for a reset.
Today’s search landscape is shaped by large language models (LLMs) and generative AI, which don’t just index pages—they understand context, synthesize answers, and summarize sources.
Whether your customers are searching on Google SGE, Perplexity, or ChatGPT, your site’s ability to show up depends on one thing: AI-readiness.
Here are five ways to make your content more LLM-friendly:
1. Think in Questions, Not Just Keywords
Write headers like “What makes this mug heat-retaining?” or “Best ceramics for tea lovers” to match how people search in AI tools.
2. Use Clear, Structured Content
Break your content into digestible pieces:
- Proper use of H1, H2, H3
- Short paragraphs
- Lists and callouts for fast scanning
3. Use Schema Markup
Add schema for:
- Products
- Reviews
- FAQs
- Articles
This helps LLMs “understand” your site, not just read it.
4. Internal Linking Still Matters
Link related products and blog posts. Clusters give AI more context about your expertise and topic coverage.
5. Audit with AI in Mind
Ask ChatGPT or Perplexity to “Find ceramic brands with sustainable packaging” or “Best handmade mugs for tea drinkers”—do you show up?
If not, it’s time to optimize with natural, specific content and structured data.
Wrap-Up:
The era of generative search isn’t coming—it’s already here. The good news? Making your site AI-ready also makes it user-friendly. Win-win.
🎧 Listen to the full podcast episode for real-world examples and a free audit checklist → [Insert link]