🎮 You’ve got inside jokes. You’ve got an audience. Now let’s turn that into merch that sells.
Whether you stream to 50 people or 5,000, launching a merch line can be a smart way to build community and earn income. But let’s be real: most streamers either go too big, too soon—or get stuck in planning mode forever.
In this post, I’m breaking down my four-phase merch launch framework:
1. 🛠️ Build: Start with Stream Identity
- What catchphrases, emotes, or inside jokes do your viewers repeat?
- Choose designs that reflect your vibe—cozy, chaotic, edgy, silly, etc.
- Great tools: Canva, Placeit mockups, or hiring a Fiverr artist
- Ask the communities you’re a part of for recommended artists that can really make your brand pop!
2. đź’µ Price: Set Margins That Make Sense
- Base prices for POD gear (shirts ~$13, hoodies ~$25)
- Aim for 30–50% markup: You’re not just selling a shirt, you’re selling you
- Example: Hoodie base = $28 → Price = $45–50 → Profit per sale = ~$20
3. 🚀 Launch: Create Hype Moments
- Soft launch to loyal Discord or subscribers
- Tease the drop on TikTok or during stream countdowns
- Offer limited-time or “first edition” exclusives
4. đź“Ł Promote: Merge Merch with Your Content
- Stream wearing it. Unbox it live. Create a “why I made this” video
- Feature community selfies wearing your gear
- Use overlays for real-time buyer alerts
✨ Want to launch your first drop the smart way?
🎙️ Listen to the full episode of Andicanhelp Live [insert link]
📬 Subscribe for a free merch checklist + pricing template
📦 Let’s turn “chat made me do it” into your next bestseller.
Check out my brand definition starter kit, streaming merchandising planning kit, and weekly planning board (Notion) to help put it all in motion!
Want more help? I’m here to help.